For many of us, feeling good in our own skin can be a difficult and challenging journey. I know that was the case for me. I used to think I had the perfect formula for self-confidence and feeling good in my skin. I would work out every day, eat only salads, and try to be as productive as possible. I would compare myself to others and hate myself for not looking or living up to what I thought was the ideal. But in reality, this pursuit of perfectionism was exhausting and getting me nowhere in life.
It wasn't until I started therapy that I realized there is no magical formula for feeling good in your own skin. Self-love and confidence is a skill, and it takes practice. I learned that trying to fix every perceived "flaw" can lead us down a miserable slippery slope with no end point. I realized that even if I wasn't happy with the way I looked or where my life was going, I still needed to be gentle and kind to myself.
At Fortitude, they believe that living life shouldn't be based on how "correct" you can do it, but by how much joy it brings you and how much resilience you are building as you grow through each challenge. They believe it's important to focus on building a fortitude within ourselves, a place of acceptance, self-love, and calm. We don't have to aim for perfection, but gentle progression, every day, towards being the most confident, content, and joyful individual we can be.
For me, that looks like not beating myself up for having oily acne-prone skin. It means not looking at myself as a problem to be "fixed," but instead taking time to care for my skin regardless of how it changes and grows with the ups and downs of life. It means reaching for products designed with care and with my mental health in mind. It means understanding that my appearance does not define me.
We all deserve to rest, nourish, and take care of ourselves, and both Fortitude and I would love to support you on that journey. We want to help you create a fortitude within yourself, a place of acceptance, self-love, and calm. So, welcome to Fortitude beauties, and let's work together to feel good in our own skin.
- Liz x
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